A brand is what your audience and customers think of your business and what it represents to them, It’s a feeling more than a logo or name. Follow these to build your Business Brand in 9 Simple Steps
1. Define Your Brand
Defining your brand means figuring out what your mission is and what benefits you offer your audience, what features are important to your audience, what type of customers you want to draw in, and what qualities you would like your audience to accompany you once they consider you. This includes writing a mission statement that includes what you do, who you do it for, why you do it, and how you do it.
2. Choose Colors, Fonts, and Images
Depending on the industry your company represents, what the audience likes, and the feelings these things evoke, choose what types of colors, fonts, and images are you going to use
3. Create a Logo
A logo is a legal representation of your business taking into consideration of your mission statement, audience information, and other information, and create just the right logo that invokes the feelings you want your audience to have.
4. Develop a Tagline
A tagline is a very short, memorable, and catchy statement that explains your brand to anyone who first comes across you. Remember that you must create something original for your business that encapsulates your business.
5. Integrate Branding across Channels
Whether online or offline, your branding should stay the same. Whether it’s a tagline, the way you answer the phone, how you sign off on your email messages, or how your users use your website, social media, and more, make sure it all goes together and promotes the same message – regardless of where your audience finds you and engages with you.
6. Don’t Forget Your Brand Voice
It’s important to ensure that whether you publish a blog post, book, video, podcast, webinar, or something else, the voice matches throughout. Is your brand conventional, traditional, modern, irreverent, or something else?
7. Create Templates
So that you can teach your entire staff or contractors about your branding, you can develop materials and templates to help anyone you hire. A writing guide, branding guide, art templates, presentation templates, and more will help you ensure that your branding is matched across all channels.
8. Deliver on Your Promises
It’s imperative that you live up to the branding you have created for yourself. If you promise 100%, no-questions-asked returns, do it. If you say it, you must do it, or you will not be trusted to live up to your branding – and word gets around fast these days.
9. Be Consistent
One of the keys to all aspects of the business – including branding your small business – is consistency. Be consistent about your branding efforts across all online and offline channels. Whether you run a paid ad or produce free content, branding is essential to ensure that you become a memorable business within your industry.
Branding is important for small business owners as well as large ones. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. Progressio lets you achieve this. We have years of experience in branding and have helped many increasing their personal breading. To learn more about how to make you and your business stand out, contact us now.
