What is Search Engine Optimization?
Search Engine Optimization (SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on the Search Engine Result Page (SERP), the more searchers will visit your site which leads to more revenue.
SEO consultants search and work on related algorithms based on people’s search for increasing the site’s relevance and ranking. An SEO process consists of site coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. This process is known as “SEO AUDIT”. i.e as the name suggests it is the auditing of your website to find any issues/errors and then working on it (Learn more about SEO-AUDIT here). if your site consists of errors then it will not be indexed by search engines which leads to less visibility of your brand/business. Hence SEO is important for businesses as it makes their websites are properly indexed by search engines.
How does Search Engine Optimization act as a Marketing Strategy for Businesses?
The primary objective of using SEO on a company’s website is to drive targeted traffic to it. Users who search on google only look at the top results in the search engine results page. Many don’t even consider scrolling down to other pages. Hence if your site is at the top of organic listings rankings then it will increase the number of searchers who will visit your site.
An SEO campaign consists of SEO auditing, fixing issues, etc along with the use of paid advertising on search engines, building high-quality Websites to engage and persuade site visitors to take action either through inquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.
According to research, over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So if your company’s website is not listed at the top of search results can you imagine how this affects your company’s brand?. They will not see your company as a “big brand” in their mind. Hence it is extremely important to optimize your site.
Benefits of SEO:
- SEO helps in increase of brand awareness, get sales leads/increase sales revenue.
- Get more targeted traffic by increasing the number of visitors to your site who are interested in your product or service.
- Increase brand awareness by building your brand as a high international profile
- SEO helps in marketing your brand, with 24 hours a day, 7 days a week exposure.
- Once your company’s website has achieved high organic rankings, you will not have to pay for each visit.
Why do you need to hire an SEO Consultant?
SEO is a very time-consuming process that includes continuous monitoring. Hence you should hire an SEO Consultant/ experts who will look after your site, create optimization plans, and make recommendations to increase your search engine ranking and website traffic by providing recommendations and monitoring reports for your company websites. Some many agencies and consultants carry out SEO Processes. Every agency and consultant has their SEO methodology, hence they may use different methods to achieve high organic rankings for websites
Progressio is a leading SEO Consultant firm that has provided many visible results for clients. We have in-house Seo experts and web designers who analyze your website and provide highly converting web pages and keyword research and many more which results in higher search engine ranking.
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