What Is an SEO Audit?
SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. Multiple parts make up an SEO audit, including:
- Making sure your site is being correctly crawled, indexed, and rendered by Google
- Checking your website for on-page SEO problems
- Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site
- Verifying that your site has a good user experience (for both mobile and desktop users)
- Keyword-optimizing your content
- Combing your website for duplicate or thin content
- Setting up and maintaining comprehensive reporting to track your website’s performance
How to Receive Free SEO Audit
Fill the form with the necessary details and submit
Our specialists shall analyze your site
Our specialist shall create a personalized audit report
You shall receive an free free SEO audit report to your mail
What an SEO Audit Should Be:
First and foremost, an audit should be comprehensive. It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.
Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your overarching business objectives.
Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. The output of any SEO audit should accurately convey an easy-to-follow roadmap.
What an SEO Audit Should Not Be:
An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
An SEO audit should not be “one size fits all”. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in on areas of focus for that site.
- How many 301 (moved permanently) are found on the site?
- How many 302 (moved temporarily) are found on the site?
- How many 401’s?
- How many 403’s?
- How many 404’s?
- How many 5xx?
What Is Analyzed in an SEO Audit:
While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on accessibility, indexation, and optimization.
In an SEO audit at Bold Orange, our experts analyze over 193 different SEO elements across the following categories:
- Technical Audit
- Indexation analysis
- Status Codes
- Redirects
- Page Speed
- URL Structure
- Robots.txt
- XML Sitemap
- Canonical Tags
- Duplication
- Crawlability
- Legacy Domain Issues
- Off-page Analysis
- Mobile SEO analysis
- International SEO analysis
- On-Page Audit
- Site Content Structure
- Keyword Research
- Page Copy Theme Analysis
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- Schema
- User Experience
- Images & Video
- Internal Linking & HTML Sitemap
- Server Log Audit
- Crawl Budget Analysis
- User Agent Analysis
The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation.