Job Description

Summary Description:
As a member of the marketing team, the Content Writer helps to evolve the company’s voice and editorial style to create a strong brand by producing well-articulated and consistent messaging. Responsible for developing creative content strategies to engage new and existing customers, ensuring deliverables are on message, on brand, and always have the audience in mind. The Content Writer’s writing and editing will span these deliverable types such as web, eMarketing, social media, sales collateral, educational resources, advertising, public relations, presentations, speeches, and more. This is accomplished by generating and proposing new content ideas and strategies based on experience, research and customer insights, as well as refining and optimizing content strategy and execution to improve performance.

Representative Duties:
• Coordinate the production of content for multiple publications.
• Ability to take accurate briefs from an internal customer, interpret the customer’s needs and issues, and debrief the marketing team for idea generation and solutions.
• Solid understanding of writing techniques for a variety of mediums including promotional and website copy, blog posts, syndicated articles, presentations, white papers and “explainers”, marketing and sales printed collateral, and press releases.
• Correspond in the correct voice and tone for a variety of audiences, content types, and channels.
• Take complex concepts and ideas and create clear, concise, audience-appropriate and engaging communications.
• Utilize knowledge of website copywriting techniques and standards, content management systems, and familiarity with Search Engine Optimization techniques.
• Track market trends by competitive benchmarking, customer reviews, market research, and market and industry seminars and events.
• Participate in cross-functional teams to determine content needed.
• Develop print, electronic, and web communication to support company goals.
•  Edit and proofread all new content to ensure it meets established content standards.
• Work closely with other departments to integrate content with other organizational activities.
• Create internal and external communication pieces for all Western Health Advantage departments.
• Maintain knowledge of e-Marketing software, content management software, social media platforms and others. • Drive content improvement by staying on top of data capture, emerging content trends and tools, and a changing health insurance marketplace.
• Perform other duties and special projects as assigned.

Qualifications:

• Bachelor’s Degree in Advertising, Journalism, English, or a similar discipline.
• 3 years’ experience working in Marketing, Journalism, or a similar role.
• Must be familiar with a variety of advertising and marketing communication concepts, practices, and procedures.
• Previous experience working in the health care industry, specifically HMO, is a plus.
• Proficient computer skills, including electronic mail, routine database activity, word processing, spreadsheet, graphics, etc. Experience with Adobe Creative Suite highly desired.
• Must be able to speak, read, write, and understand the primary language(s) used in the workplace

 

Salary: $68,650.00 - $75,000.00 Annually

Western Health Advantage is committed to providing equal employment opportunities to employees and applicants for employment on the basis of merit and without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental disability, medical condition, genetic information, marital status, ancestry, military or veteran status, or any other basis made unlawful by federal or state law.

Western Health Advantage values and supports the unique talents and strengths that each employee brings to our organization. Collaborating with the best and the brightest means a dynamic, fulfilling work experience for you — and excellent customer service for our members.

 

*WARNING: Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Western Health Advantage will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the to the Federal Trade Commission by selecting the ‘Rip-offs and Imposter Scams’ option.’

 

Job Tags

Full time, Work experience placement, Work from home,

Similar Jobs