Job Description
Company Overview
We build consumer brands differently — blending startup-level agility with the operational rigor of private equity.
Think of us as a mini Unilever : a lean, high-performance portfolio scaling multiple brands through a centralized growth engine across creative, media, operations, and product development.
Our brands generate $40M+ in annual revenue , each built on a 3-year scale-and-exit model .
Our mission:
Build brands that leave lasting impressions — and exit them at their peak.
We’re operator-led and performance-obsessed. Every role impacts revenue and the trajectory of our brands.
Core Values:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership
If you thrive in high-performance, creator-centric ecosystems and love helping people succeed, this role is for you.
Role Overview
The Community Coach is a specialized consultant responsible for supporting and elevating our VIP creators within the TikTok Shop ecosystem. You will function as a mentor, strategist, and performance coach — guiding top creators through content improvement, TikTok Shop optimization, and GMV growth best practices.
You’ll work closely with the Community & Discord Manager and Creator Partnerships Manager to deliver hands-on coaching, content audits, and tactical feedback to our highest-potential creators.
This role is typically filled by a top creator or experienced TikTok operator with deep platform expertise and strong communication skills.
Key Responsibilities
- Provide 1:1 coaching and feedback to VIP creators on content quality, hooks, editing, and GMV-driving tactics.
- Host weekly or bi-weekly coaching sessions (live calls, AMAs, workshops) covering performance trends, platform updates, and content strategy.
- Audit creator content monthly to identify patterns, opportunities, and improvement paths.
- Share actionable insights on TikTok trends, creator archetypes, and GMV optimization.
- Support new VIP creators during onboarding, ensuring they understand expectations, best practices, and shop setup.
- Create short-form training resources to help creators level up quickly (video examples, templates, scripts).
- Collaborate with Community Manager to identify creators who need intervention or extra support.
- Coordinate with Creator Partnerships Manager to align coaching with campaign priorities.
- Monitor creator performance metrics , surfacing top performers and those showing significant improvement.
- Serve as a high-level expert , helping shape the overall quality of creator output in the program.
Key Performance Indicators (KPIs)
- GMV growth from coached creators
- Creator content quality improvement
- Attendance and engagement in coaching sessions
- Creator satisfaction and retention within the VIP tier
- Frequency and effectiveness of audits, resources, and performance feedback
Success Benchmarks (30–60–90 Days)
30 Days
- Complete onboarding and understand key creator personas and performance metrics.
- Begin hosting your first coaching sessions.
- Conduct initial content audits for VIP creators.
60 Days
- Build a repeatable coaching framework for VIP creators.
- Publish initial training resources and content examples.
- Show early signs of performance improvements among coached creators.
90 Days
- Deliver measurable GMV lift and improved content output from VIP creators.
- Establish a high-performing ecosystem of top creators with clear growth pathways.
- Become the trusted expert for creator coaching across the entire program.
Required Skills & Qualifications
Must-Have
- Proven experience as a successful TikTok creator or operator
- Deep knowledge of short-form content, hooks, trends, and editing styles
- Strong communication and teaching skills
- Ability to analyze performance metrics and deliver tactical insights
- Comfortable hosting live coaching sessions, workshops, or AMAs
- High empathy combined with high performance expectations
Nice-to-Have
- Experience with TikTok Shop or affiliate programs
- Prior coaching, mentoring, or team leadership experience
- Background in UGC, creator education, or content strategy
Who Should Apply?
✅ YES — Ideal Candidates
- Top creators who want to mentor others
- Skilled communicators who love helping others grow
- Operators who understand how to translate content → GMV
- People who thrive in performance environments and move fast
- Creators who enjoy teaching, critiquing, and optimizing content
🚫 NO — Do Not Apply If
- You dislike coaching or giving feedback
- You avoid live calls, workshops, or high interaction
- You’re unaware of TikTok trends or unwilling to stay updated
- You prefer execution-only roles with minimal communication
Why Join Us?
- Work directly with top creators across a fast-growing TikTok Shop program
- Influence multi-million-dollar GMV outcomes
- High autonomy, flexible schedule, and meaningful impact
- Opportunity to shape creator excellence across the entire ecosystem
- Collaborate with high-performing operators and creator-focused teams
Compensation & Benefits
- Contract / Consultant role
- Competitive rate (TBD based on experience)
- Flexible hours
- Potential for expanded responsibilities or long-term partnership
Application Process
- Portfolio or creator profile submission
- Coaching demo or recorded session
- Interview with Community & Creator Partnerships Leadership
- Offer + contract
Job Tags
Contract work, Flexible hours,